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WHAT IS DIGITAL MULTIMEDIA, AND WHAT WILL I LEARN?

The Digital Multimedia AAS degree will prepare students to use computerized digital images as well as sound and graphics as the primary medium of expression in the visual and performing arts. The Digital Multimedia program is designed to assist students in developing a professional portfolio in preparation for entering, or re-entering, the workforce with strong academic and practical knowledge, since designers in this rapidly evolving multidisciplinary field use technology, design, and social awareness to solve visual communication and performing arts design issues.

STRENGTHS

CREATIVITY

You must be able to think outside of the box to create something that is unique.

PATIENCE

Designing something may take time, whether that be a few hours to a few days or longer. You must have the patience to complete it at the level needed instead of the level that it may appear to be if you were to rush through the commission.

COMMUNICATION AND PRESENTATION SKILLS

As you will be talking with clients, you must be able to communicate clearly with each other. You want to be able to understand exactly what they are wanting.

ABILITY TO MEET DEADLINES

Clients will need work to be completed by a certain time. You must be able to meet those deadlines.

ATTENTION TO DETAIL

Designing something takes a lot of detail. Some designs will require more than others. You want to be able to present a perfect design, not one that is missing something significantly small that you overlooked.

PASSION

Without passion, your designs will not be as good as they could be.

What jobs
can I get?

The program prepares graduates for a variety of careers using multimedia, including graphic design, digital animation, motion graphics, 3D visualization, game, and interactive media design, music and sound design, video production, web design, and photography.

What type of work
do the jobs consist of?

Digital media includes a wide range of platforms, products, and industries. As such, the job market and earning potential for digital media careers varies based on industry, location, work experience, and education, but in general, the outlook is strong. Many digital media jobs, including those below, exist in various industries, including in the public and private sectors. As such, careers in digital media provide the opportunity to work in all sorts of different environments.

Graphic Designer
Jobs in digital media include many graphic design positions. Graphic designers create digital illustrations that convey information, from company logos to movie posters and much more. They use sketch pads, computers, tablets, and other devices to create their work. They utilize different fonts, colors, photographs, shapes, and aesthetic elements along the way. Those in graphic design work with clients to discern what they’re looking for, then go through a design process where they develop several options and tweak their ideas to fit the client’s needs.

There were 290,100 graphic designers working in the U.S. as of May 2018, according to the U.S. Bureau of Labor Statistics (BLS). They earned a median annual salary of $50,370, with those in the bottom 10% of earners making under $29,610 and those in the top 10% earning more than $85,760 each year. By industry, the median annual salary for this position can range from $40,170 (printing and related support activities) to $51,380 (advertising, public relations, and related services). The BLS expects the job market to grow 3% between 2018 and 2028, which equates to 8,800 new jobs.

Web Developer
Web design specialists use their graphic design skills to create websites and other web-based applications. They possess some knowledge of programming and coding, in languages such as CSS, HTML, or Java. Web developers help companies update their websites or design new sites from scratch, using existing templates or frameworks such as WordPress or Squarespace. They make sure websites look good on different devices while also remaining functional.

According to the BLS, there were 160,500 web developers working in the United States as of May 2018, making a median annual income of $69,430. The BLS has high expectations for the job market for web developers, expecting it to grow by 20,900 jobs between 2018 and 2028, at a rate of 13%. Publishing industries ($75,360) and computer systems design firms ($68,670) had the highest median annual salaries.

Digital Media Specialist
Digital media specialists fill a vital role in the digital media job market. These versatile media professionals are able to perform a number of tasks, combining various skills. Digital media specialists can work in social media, where they use graphic design skills to assist companies with their branding and voice. They may also use on-camera and writing skills, as well as video or audio editing abilities to create packages for use in digital marketing campaigns. Different projects require different tasks and abilities, and digital media specialists can fill any number of them.

According to statistics from PayScale, the median average salary for digital media specialists was $34,000 annually as of December 2019. While the BLS doesn’t keep specific data on digital media specialists, reports from web marketing news outlets such as Social Media Today indicate that global online ad spending continued to rise significantly in 2019 (4% worldwide), with total spending set to reach $329 billion by 2021, which will account for 49% of all ad spending. These trends suggest favorable job growth in digital media careers.

For more information, please contact:

Dr. Ken Thomas – Department Chair
Phone: 334-347-2623 x2319
Email: kthomas@escc.edu

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